The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Website
Agency: Venables Bell & Partners / San Francisco
Client: PG&E Category: Web Sites / Community-driven
Adobe Sugoroku CS3
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Adobe Systems Incorporated Category: Web Sites / Community-driven
AXE LASER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Web Sites / Community-driven
Nokia Urbanista Diaries
Agency: R/GA / New York
Client: Nokia Category: Web Sites / Community-driven
Find Your One in a Million
Agency: AKQA / London
Client: Yell Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Travelers Interactive Wall
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
MINI Clubman. The other test-drive.
Agency: Interone Worldwide GmbH / Munich
Client: BMW Group Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike Windrunner Collectibles
Agency: PostVisual.com / Mapo-gu
Client: Nike Korea Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Credo Text Projection
Agency: SS+K / New York
Client: Credo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Actively Safe Storefront Projection
Agency: Team One / El Segundo
Client: Lexus Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
IAC Video Wall
Agency: Trollback+Company / New York
Client: InterActiveCorp Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Friends of the Earth
Agency: CHI & Partners / London
Client: Friends of the Earth Category: Public Service/Cultural Institutions/Educational / Websites
The trip goes on II - Screensaver
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Branded Applications / Desktop
E GOES to WORLD (olympus-wonder.com)
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Olympus Imaging Corporation Category: Branded Applications / Web
Avenue H
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co., Ltd. Category: Branded Applications / Web
Cherry Coke Online Campaign
Agency: Juxt Interactive / Newport Beach
Client: Coca Cola Category: Branded Applications / Web
TIPPING POINT
Agency: Abbott Mead Vickers BBDO / London
Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World
Agency: argonauten G2 GmbH / Duesseldorf
Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games
Agency: Grow Interactive / Norfolk
Client: C3 Presents Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race
Agency: Scholz & Volkmer GmbH / Wiesbaden
Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games
Agency: Visual Jazz / South Melbourne
Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In
Agency: Wieden + Kennedy / London
Client: Cravendale Category: Brand Gaming / Online
Didiom - Mobile Music Marketplace
Agency: Didiom LLC / New York
Client: Didiom LLC (In-house design) Category: Branded Applications / Mobile
Concept to Kitchen
Agency: Avenue A | Razorfish / San Francisco
Client: Breville Category: Web Sites / E-Commerce
Levi's® Europe
Agency: Lateral / London
Client: Levi Strauss & Co Europe Category: Web Sites / E-Commerce
Fuel for Life
Agency: Megalo(s) / Annecy le Vieux
Client: Diesel Parfums Category: Web Sites / E-Commerce
Because We Care
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Diesel Category: Web Sites / E-Commerce
Tree
Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Meet the DJs
Agency: Agency Republic / London
Client: BBC Radio One Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Triple Slanguage
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
LeBron: The Complete Story
Agency: AKQA / San Francisco
Client: Nike Category: Microsites / Corporate Image
celebration dance
Agency: Clemenger BLUE BBDO / Melbourne
Client: National Australia Bank Category: Microsites / Corporate Image
Compare-a-tron
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Volkswagen Category: Microsites / Corporate Image
Simpsonizeme.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Microsites / Corporate Image
Bracketomatic.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Microsites / Corporate Image
Good is not enough.
Agency: Dentsu Inc. / Tokyo
Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image
Hyundai Think About It Teaser Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Corporate Image
Japan Post, Always With You
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Pot Noodle
Title:
Pot Noodle Network
Category:
Web Sites / Community-driven
Annual ID:
08180N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Supersonic
Category:
Web Sites / Community-driven
Annual ID:
08181N
Award:
2008 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
PG&E
Title:
Website
Category:
Web Sites / Community-driven
Annual ID:
08182N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Adobe Systems Incorporated
Title:
Adobe Sugoroku CS3
Category:
Web Sites / Community-driven
Annual ID:
08183N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE LASER
Category:
Web Sites / Community-driven
Annual ID:
08184N
Award:
2008 Interactive Merit Award
Agency:
Dare / London
Client:
Sony
Title:
Walkman Project
Category:
Web Sites / Community-driven
Annual ID:
08185N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Nokia Urbanista Diaries
Category:
Web Sites / Community-driven
Annual ID:
08186N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Yell
Title:
Find Your One in a Million
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08243N
Award:
2008 Interactive Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08244N
Award:
2008 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Travelers Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08245N
Award:
2008 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Munich
Client:
BMW Group
Title:
MINI Clubman. The other test-drive.
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08246N
Award:
2008 Interactive Merit Award
Agency:
PostVisual.com / Mapo-gu
Client:
Nike Korea
Title:
Nike Windrunner Collectibles
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08247N
Award:
2008 Interactive Merit Award
Agency:
SS+K / New York
Client:
Credo
Title:
Credo Text Projection
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08248N
Award:
2008 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Actively Safe Storefront Projection
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08249N
Award:
2008 Interactive Merit Award
Agency:
Trollback+Company / New York
Client:
InterActiveCorp
Title:
IAC Video Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08250N
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08275N
Award:
2008 Interactive Merit Award
Agency:
CHI & Partners / London
Client:
Friends of the Earth
Title:
Friends of the Earth
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08276N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on II - Screensaver
Category:
Branded Applications / Desktop
Annual ID:
08202N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Olympus Imaging Corporation
Title:
E GOES to WORLD (olympus-wonder.com)
Category:
Branded Applications / Web
Annual ID:
08199N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Avenue H
Category:
Branded Applications / Web
Annual ID:
08200N
Award:
2008 Interactive Merit Award
Agency:
Juxt Interactive / Newport Beach
Client:
Coca Cola
Title:
Cherry Coke Online Campaign
Category:
Branded Applications / Web
Annual ID:
08201N
Award:
2008 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DIAGEO Draught Guinness
Title:
TIPPING POINT
Category:
Brand Gaming / Online
Annual ID:
08187N
Award:
2008 Interactive Merit Award
Agency:
argonauten G2 GmbH / Duesseldorf
Client:
Coca-Cola
Title:
Fantarize the World
Category:
Brand Gaming / Online
Annual ID:
08188N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXEBUSTERS
Category:
Brand Gaming / Online
Annual ID:
08189N
Award:
2008 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
C3 Presents
Title:
Big State Games
Category:
Brand Gaming / Online
Annual ID:
08190N
Award:
2008 Interactive Merit Award
Agency:
LOBO / SAO PAULO
Client:
Target
Title:
Target 2 day sale
Category:
Brand Gaming / Online
Annual ID:
08191N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas ¨C THE ROOK ¨C Campaign
Category:
Brand Gaming / Online
Annual ID:
08192N
Award:
2008 Interactive Merit Award
Agency:
Scholz & Volkmer GmbH / Wiesbaden
Client:
Coca-Cola GmbH
Title:
Coca-Cola Zero Carrera Live Race
Category:
Brand Gaming / Online
Annual ID:
08193N
Award:
2008 Interactive Merit Award
Agency:
Visual Jazz / South Melbourne
Client:
Defence Force Recruiting - Australia
Title:
Defencejobs Games
Category:
Brand Gaming / Online
Annual ID:
08194N
Award:
2008 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Cravendale
Title:
Cravendale - Join In
Category:
Brand Gaming / Online
Annual ID:
08195N
Award:
2008 Interactive Merit Award
Agency:
Didiom LLC / New York
Client:
Didiom LLC (In-house design)
Title:
Didiom - Mobile Music Marketplace
Category:
Branded Applications / Mobile
Annual ID:
08203N
Award:
2008 Interactive Merit Award
Agency:
Avenue A | Razorfish / San Francisco
Client:
Breville
Title:
Concept to Kitchen
Category:
Web Sites / E-Commerce
Annual ID:
08175N
Award:
2008 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
IKEA
Title:
IKEA Site Redesign
Category:
Web Sites / E-Commerce
Annual ID:
08176N
Award:
2008 Interactive Merit Award
Agency:
Lateral / London
Client:
Levi Strauss & Co Europe
Title:
Levi's® Europe
Category:
Web Sites / E-Commerce
Annual ID:
08177N
Award:
2008 Interactive Merit Award
Agency:
Megalo(s) / Annecy le Vieux
Client:
Diesel Parfums
Title:
Fuel for Life
Category:
Web Sites / E-Commerce
Annual ID:
08178N
Award:
2008 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Diesel
Title:
Because We Care
Category:
Web Sites / E-Commerce
Annual ID:
08179N
Award:
2008 Interactive Merit Award
Agency:
FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client:
Istituto de Pesquisa Ecologica
Title:
Tree
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
08265N
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
BBC Radio One
Title:
Meet the DJs
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
08277N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
Award:
2008 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
LeBron: The Complete Story
Category:
Microsites / Corporate Image
Annual ID:
08116N
Award:
2008 Interactive Merit Award
Agency:
Clemenger BLUE BBDO / Melbourne
Client:
National Australia Bank
Title:
celebration dance
Category:
Microsites / Corporate Image
Annual ID:
08117N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Volkswagen
Title:
Compare-a-tron
Category:
Microsites / Corporate Image
Annual ID:
08118N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsonizeme.com
Category:
Microsites / Corporate Image
Annual ID:
08119N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracketomatic.com
Category:
Microsites / Corporate Image
Annual ID:
08120N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
MORIMOTO Co.,Ltd.
Title:
Good is not enough.
Category:
Microsites / Corporate Image
Annual ID:
08121N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Think About It Teaser Site
Category:
Microsites / Corporate Image
Annual ID:
08122N
Award:
2008 Interactive Merit Award
Agency:
HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client:
Japan Post Holdings Co., Ltd.
Title:
Japan Post, Always With You
Category:
Microsites / Corporate Image
Annual ID:
08123N
